Sheldon Yellen, CEO of BELFOR Holdings Inc., handwrites birthday and holiday cards to each of his employees every year: 9,200 of them. He started this practice as a way to build rapport with the employees. It has become a tradition that endears him to the people in his company. It’s a simple act of humility that goes a long way with the people around him (Allana Akhtar, “A CEO Who Writes 9,200 Employee Holiday Cards a Year Explains the Value of Gratitude,” Insider, updated December 24, 2019, https://www.businessinsider.com/ceo-writes-7400-employee-birthday-cards-each-year-2017-6).